When it comes to small business marketing, many of the most effective tools are still in print. These physical marketing materials convey a sense of permanence and credibility to your customers, and help you make a memorable impression when networking or speaking with potential clients. Using professionally-designed, eye-catching printed marketing materials is an inexpensive way to promote your business and boost its profile in your local area.
Posters are one of the most iconic print marketing tools for businesses. Featuring bold visuals and ultra-concise copy, posters are great for promoting special deals or events. They’re also a great choice for directing people to your website, which can drive traffic and conversions.
Calendars are a great addition to any brand’s marketing toolbox. Since people use them daily, they see your branding and messaging often, keeping your company top of mind. Consider including unique calls-to-action on each month, a discount code for your website, or even QR codes that direct to special mobile-friendly content.
Product catalogs and brochures are great options for showcasing your products in a professional and engaging manner. Unlike digital ads, which can disappear within seconds after a person scrolls past them, these print marketing materials have longevity and can be easily kept for reference or shared with friends.
Having a well-designed product catalog or brochure can help you close sales. Whether you’re sending them out in-store or incorporating them into a mailed package, they allow customers to browse your selection at their own pace and give them an idea of what your products or services can do for them. They’re also ideal for encouraging cross-selling and upsells.
Postcards and flyers are a staple for small business marketing. Whether you’re mailing them to clients, posting them on community boards, or handing them out at events, these print marketing materials are easy to create and highly versatile. They can feature your logo, a catchy tagline, or even a coupon code for your online store.
Infographics are all the rage on social media, but they can also be an excellent print marketing tool. They’re easy to understand and can be informative, humorous, or aesthetically pleasing. Printing them on quality paper can enhance their look and feel, making them more appealing to the eyes.
A personalized business card is an essential part of any professional’s toolkit. Always have a few on hand, and ensure they contain your contact information, company name, logo, and tagline. Adding a special touch like a short customer testimonial can make them more memorable.
Finally, a good print shop in San Francisco will be able to assist with creative design and layout, ensuring that the final product meets brand standards and is visually appealing to its target audience. They will also be able to advise on printing methods and techniques, as well as the best color combinations to achieve desired results.